Leadership in Change

Investor Due Diligence Report

substackBusiness

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Key Metrics

Subscribers

280 paid

Verified

Weekly Growth

N/A

Revenue Analysis

Pricing

$8/mo

$49/yr annual option

Est. Monthly Revenue

$1K

280 paid subs

$1K/mo – $1K/mo(±0%)

Engagement

Avg Comments/Post

16.2

Avg Likes/Post

34.8

Engagement Rate

1.27%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

70Good

0100

Publishing Pace

Previously Weekly

1.6 posts/week

Publishing Consistency

68/100

Consistent (~5.0d avg)

Competitive Landscape (Business)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Founding Journey	240K	N/A	$50/mo	substack
The Stoic Manual	122K	+2.8%	$20/mo	substack
Clouded Judgement	87K	N/A	Free	substack
Employable by Qureos	85K	N/A	Free	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	4K	$1,893	—
Mar 2026	4K	$1,893	~0%

Risk Assessment

Key risk factors for due diligence

Medium

Platform Dependency

Uses substack platform

Medium

Publishing Consistency

Variable publishing frequency

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

4K subscribers — above the 2K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 540 similar-size peers in Business have paid tiers

Pricing position

$8/mo vs $7/mo category median (1514 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$8	$49
Mar 2026	$9	$39

Data Quality

Report Data QualityFull - All metrics available

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.

Component	Score	Weight
Engagement Rate	78/100	30%
Paid Subscriber Ratio	75/100	25%
Publishing Consistency	32/100	10%