Newsletter Insights — independent newsletter & sponsorship data across 21K+ newsletters

Lenny's Newsletter

by Lenny Rachitsky

substackBusiness

Deeply researched product, growth, and career advice—newsletter, podcast, community, and living library.

View full profile →Download PDF ↓

Key Metrics

Subscribers

1.1M

Top 10% in Business

Platform

substack

Business

Weekly Growth

-0.6%

vs 0% category avg

Engagement Rate

~307/post

avg comments + likes (0.03% rate)

Above category average

Frequency

Weekly

0.9 posts/week avg

Pricing

$20/mo

Category avg: $144.67/mo

Category Size

1344

newsletters in Business

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Brands That Have Sponsored Lenny's Newsletter

Lambda School

lambdaschool.com

1 placementmedium

Pipe

pipe.com

1 placementmedium

IFTTT

ifttt.com

1 placementmedium

+1 more past sponsor — enter your email below to see all

Category Positioning

Top 10% in Business

out of 1344 newsletters

P25: 1KMedian: 2KP75: 6KP90: 24K

Key Strengths

Priced Below Category Average($20/mo vs avg $145/mo)

Consistent Publisher(83/100 vs median 64/100)

Growth

Subscriber Growth

Publishing Consistency

Publishing Frequency

Weekly

Last published Mar 10, 2026

0.9 posts/week avg

Download PDF Media Kit

Lenny's Newsletter's metrics, benchmarks, and sponsor data in one document

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Key Metrics

Subscribers

1.1M

Top 10% in Business

Platform

substack

Business

Weekly Growth

-0.6%

vs 0% category avg

Engagement Rate

~307/post

avg comments + likes (0.03% rate)

Above category average

Frequency

Weekly

0.9 posts/week avg

Pricing

$20/mo

Category avg: $144.67/mo

Category Size

1344

newsletters in Business

Lenny's Newsletter

Key Metrics

Interested in sponsoring Lenny's Newsletter?

Recent Posts

Top Posts

Top Posts by Engagement

Brands That Have Sponsored Lenny's Newsletter

Category Positioning

Key Strengths

Growth

Subscriber Growth

Publishing Consistency

Download PDF Media Kit

More Business Newsletters for Advertisers

Brands That Have Sponsored Lenny's Newsletter

Key Metrics

Category Positioning

Key Strengths

Growth

Subscriber Growth

Publishing Consistency

Recent Posts

Top Posts

Top Posts by Engagement

More Business Newsletters for Advertisers