Business Insider Today

Investor Due Diligence Report

by Business Insider

linkedinBusiness

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Key Metrics

Subscribers

2.6M

High confidence

Weekly Growth

N/A

Engagement

Avg Comments/Post

9.7

Avg Likes/Post

136.8

Engagement Rate

0.01%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

52Fair

0100

Publishing Pace

Daily

7.3 posts/week

Publishing Consistency

92/100

Very Consistent (~1.2d avg)

Competitive Landscape (Business)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Founding Journey	240K	N/A	$50/mo	substack
a16z speedrun	202K	+4.0%	Free	substack
Refactoring	173K	N/A	$15/mo	substack
Clouded Judgement	87K	N/A	Free	substack

Risk Assessment

Key risk factors for due diligence

Medium

Platform Dependency

Uses linkedin platform

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

Low

Audience Concentration

Consistent engagement across posts

Data Quality

Report Data QualityLimited - Key metrics unavailable

Subscriber Confidencehigh

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.

Component	Score	Weight
Engagement Rate	47/100	30%
Publishing Consistency	79/100	10%