Newsletter Insights — advertising rates and audience data for 32K+ newsletters
Browse all →Track Business Insider Today's growth
Get notified when subscribers, engagement, or pricing changes
Platform Portability
Uses Linkedin subdomain (www.linkedin.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
Are you a newsletter creator? Get verified insights →
Get the inside scoop on today’s biggest stories in business, from Wall Street to Silicon Valley.
Data updated Today
Avg Comments
9.7
Avg Likes
136.8
Engagement Rate
<0.01%· ~146 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 2.6M+ subscribers
Quality Score
Engagement vs Business
<0.01% engagement rate
Score Breakdown
Engagement Score
Track CPM rates as they change
Start tracking — freevs 334 newsletters in Business
2.6M places you in the top 10% of newsletters in this category.
Engagement Rate
0.01%
median: 0.00%
Posts per Week
7.3
median: 1.0
Publishing Consistency
92/100
median: 63/100
Subscribers
2.6M
median: 2K
Founding Journey
240K subs
a16z speedrun
202K subs
++4.0%/wk
Refactoring
173K subs
Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.
$29/mo·cancel anytime
See what's includedGet the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Business Insider Today vs the top 15 peer newsletters on sponsor mix, growth, and CPM.
Including HubSpot, Donorbox, Semrush Enterprise + 38 more.
$300·2-3 working days·refunded if we can't deliver
Publishing Frequency
Daily
Last published May 19, 2026
7.3 posts/week avg
Business Pricing
$7/mo median
Your newsletter: Free
Monetization Readiness
Business newsletters typically start charging at ~2K subscribers
Above the typical threshold
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — freeReady for Sponsors
2.6M subscribers and 0.01% engagement — past the threshold where Business newsletters typically attract sponsors.