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Business Insider Today

Name: Business Insider Today Newsletter Analytics
Creator: Newsletter Insights

by Business Insider

linkedin Business Media Kit

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

2.6M

Track CPM rates as they change

Category benchmarks and audience-size adjusted rates

Start tracking — free

Join thousands of newsletter operators tracking the market

Engagement: < 0.1%6.8 posts/wk #7 in category

Daily

Subscriber Growth

See how Business Insider Today compares to 808 other Business newsletters, engagement metrics, pricing analysis & more

Compare with similar Business newsletters

future/proof

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++0.5%/wk

Founding Journey

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Compare Business Insider Today vs 3 others

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Track Business Insider Today for changes

Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.

$29/mo·cancel anytime

See what's included

171 brands sponsor newsletters like Business Insider Today but haven't tried Business Insider Today yet

Get the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Business Insider Today vs the top 15 peer newsletters on sponsor mix, growth, and CPM.

Including Vanta, Attio, WorkOS + 168 more.

$300·2-3 working days·refunded if we can't deliver

See all 171 brands — $300 Or see plans for ongoing tracking

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Engagement

~ Estimated

Avg Comments

9.2

Avg Likes

130.2

Engagement Rate

<0.01%· ~139 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 2.6M+ subscribers

Quality Score

50Fair

0100

Engagement vs Business

<0.01% engagement rate

Score Breakdown

Engagement48/100(30%)

Publish Consistency56/100(10%)

Engagement Score

53Solid

0100

<0.01% engagement rate

~139 per post

Trending in Business this week

Secret Strategist

90K subs+1.1%/wk

Pagebound's Substack: Page Against the Machine

174K subs+0.6%/wk

First 1000

89K subs+0.6%/wk

View all Business newsletters

How Do I Stack Up?

vs 283 newsletters in Business

Subscriber Distribution

This newsletter

24.5K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 1KMedian: 2KTop 25%: 4KTop 10%: 24.5K

2.6M places you in the top 10% of newsletters in this category.

vs Category Medians

Posts per Week

6.8

Above median

median: 1.0

Publishing Consistency

84/100

Above median

median: 68/100

Subscribers

2.6M

Above median

median: 2K

Publishing

~ Estimated

Publishing Frequency

Daily

Last published Oct 13, 2026

6.8 posts/week avg

Consistency:84Very Consistent

Business Pricing

$5/mo median

Your newsletter: Free

Monetization Readiness

Business newsletters typically start charging at ~2K subscribers

Above the typical threshold

Unlock revenue estimates, CPM benchmarks, and detected sponsors

Start tracking — free

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Business Insider Today

Growth

Subscriber Growth

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