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Londonist: Things To Do — 106K Substack subscribers | Newsletter Insights

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Londonist: Things To Do

Name: Londonist: Things To Do Newsletter Analytics
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substack Travel Media Kit Investor Report

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

106K

✓

Weekly Growth

Stable

Track CPM rates as they change

Category benchmarks and audience-size adjusted rates

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Join thousands of newsletter operators tracking the market

Engagement: < 0.1%3.0 posts/wk #4 in category

~3x per week

Subscriber Growth

Subscriber counts are rounded by the platform — step changes may not reflect actual growth

See how Londonist: Things To Do compares to 192 other Travel newsletters, engagement metrics, pricing analysis & more

Compare with similar Travel newsletters

Londonist: Keys to the City

73K subs

Sarah Kendzior’s Newsletter

71K subs

Way to Go

178K subs

-0.3%/wk

Compare Londonist: Things To Do vs 3 others

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67 brands sponsor newsletters like Londonist: Things To Do but haven't tried Londonist: Things To Do yet

Get the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Londonist: Things To Do vs the top 15 peer newsletters on sponsor mix, growth, and CPM.

Including Habitat, Aptos Foundation, LinearB + 64 more.

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Engagement

~ Estimated

Avg Likes

20.4

Engagement Rate

0.02%· ~20 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 106K+ subscribers

Top newsletters in Travel

Way to Go

178K subs-0.3%/wk

Londonist: Keys to the City

73K subs

Sarah Kendzior’s Newsletter

71K subs

View all Travel newsletters

How Do I Stack Up?

vs 71 newsletters in Travel

Subscriber Distribution

This newsletter

400

4.7K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 400Median: 1KTop 25%: 2KTop 10%: 4.7K

106K places you in the top 10% of newsletters in this category.

vs Category Medians

Posts per Week

3.0

Above median

median: 1.1

Publishing Consistency

94/100

Above median

median: 62/100

Subscribers

106K

Above median

median: 1K

Publishing

~ Estimated

Publishing Frequency

~3x per week

Last published Oct 11, 2026

Usually publishes Sat, Sun, Wed

3.0 posts/week avg

Consistency:94Very Consistent

Travel Pricing

$5/mo median

Your newsletter: Free

Monetization Readiness

Travel newsletters typically start charging at ~1K subscribers

Above the typical threshold

Unlock revenue estimates, CPM benchmarks, and detected sponsors

Start tracking — free

Browse more Travel newsletters

Science Blog Newsletter

substack10K subscribers

Window Seat

substack8K subscribers

Recent Posts

Title	Date	Engagement	Access
Best Of Londonist: 5-11 October 2026The best articles published on Londonist this past week.Oct 11, 2026	Oct 11, 2026	—15318 words❤15	Public
Things To Do In London This Week: 12-18 October 2026See what's on in London today.Oct 10, 2026	Oct 10, 2026	—83.4k words❤8	Public
Things To Do In London This Weekend: 10-11 October 2026Top events in London this Saturday and Sunday.Oct 7, 2026	Oct 7, 2026	—1012.3k words
Best Of Londonist: 28 September-4 October 2026The best articles published on Londonist this past week.Oct 4, 2026	Oct 4, 2026	—8286 words❤8	Public
Things To Do In London This Week: 5-11 October 2026See what's on in London today.Oct 3, 2026	Oct 3, 2026	—62.9k words❤6	Public
Things To Do In London This Weekend: 3-4 October 2026Top events in London this Saturday and Sunday.Sep 30, 2026	Sep 30, 2026	—71.6k words❤7
Best Of Londonist: 21-27 September 2026The best articles published on Londonist this past week.Sep 27, 2026	Sep 27, 2026	—7323 words❤7	Public
Things To Do In London This Week: 28 September-4 October 2026See what's on in London today.Sep 26, 2026	Sep 26, 2026	—112.9k words❤11	Public
Things To Do In London This Weekend: 26-27 September 2026Top events in London this Saturday and Sunday.Sep 23, 2026	Sep 23, 2026	—1011.6k words
Best Of Londonist: 14-20 September 2026Our top articles from the past week.Sep 20, 2026	Sep 20, 2026	—8275 words❤8	Public

Londonist: Things To Do

Growth

Subscriber Growth

Compare with similar Travel newsletters

Similar in Travel

Track Londonist: Things To Do for changes

67 brands sponsor newsletters like Londonist: Things To Do but haven't tried Londonist: Things To Do yet

Engagement

Top newsletters in Travel

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks

Top Posts by Engagement

Browse more Travel newsletters

Top newsletters in Travel

Browse more Travel newsletters

Engagement

Top Posts by Engagement

Recent Posts

Growth

Subscriber Growth

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks

Compare with similar Travel newsletters

Similar in Travel

Track Londonist: Things To Do for changes

67 brands sponsor newsletters like Londonist: Things To Do but haven't tried Londonist: Things To Do yet