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Newsletter Insights — advertising rates and audience data for 32K+ newsletters
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Platform Portability
Uses Substack subdomain (mackcollier.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
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Data updated 1 month ago
Avg Comments
13.7
Avg Likes
22.1
Engagement Rate
3.58%· ~36 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Marketing
3.58% engagement rate
Score Breakdown
Engagement Score
| Public |
| Public |
| Public |
| Subscriber-only |
| Public |
| Subscriber-only |
| Public |
| Subscriber-only |
| Public |
70 paid
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeWe don't have enough growth data for Backstage Pass yet. The average Marketing newsletter has 2K subscribers.
Based on 225 Marketing newsletters tracked
vs 44 newsletters in Marketing
1K places you in the bottom half of newsletters in this category.
Engagement Rate
3.58%
median: 0.00%
Posts per Week
1.2
median: 1.0
Publishing Consistency
59/100
median: 66/100
Subscribers
1K
median: 2K
Publishing Frequency
Weekly
Last published Apr 9, 2026
Usually publishes Tue, Thu
1.2 posts/week avg
Marketing Pricing
$7/mo median
Above average(+43%)
Monetization Readiness
Already monetizing
100% of similar-size Marketing newsletters also have paid tiers
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — freeFraming
1K subs
Cut Through!
1K subs
Market Your Marketing by Eleanor Pilcher
1K subs
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