Backstage Pass
Investor Due Diligence Report
substackMarketing
Strategic direction for creators looking to improve subscriber engagement, acquisition and retention.
1K
70 paid
N/A
Pricing
$10/mo
$75/yr annual option
$465
70 paid subs
$465/mo – $465/mo(±0%)
13.7
22.1
3.58%
(comments + likes) / subscribers
Weekly
1.2 posts/week
59/100
Variable (~6.0d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Because of Marketing | 70K | +1.5% | $6.99/mo | substack |
| LA FRAISE ™ | 51K | N/A | Free | substack |
| Ecom Circle | 37K | N/A | Free | substack |
| Chris Hutchins | 32K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 1K | $464.63 | — |
| Mar 2026 | 1K | $464.63 | ~0% |
| Apr 2026 | 1K | $464.63 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
1K subscribers — below the 2K category median (based on 131 newsletters)
Has paid tier
Active paid subscription offering
Peer monetization
100% of 96 similar-size peers in Marketing have paid tiers
Pricing position
$10/mo vs $7/mo category median (247 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $10 | $75 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 100/100 | 30% |
| Paid Subscriber Ratio | 75/100 | 25% |
| Publishing Consistency | 35/100 | 10% |
| Influencer Impact: Creator Edition by People First |
| 25K |
| N/A |
| Free |
| substack |