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A History of Mankind

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substack Culture Media Kit

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

60K

✓

Weekly Growth

Stable

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Category benchmarks and audience-size adjusted rates

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Engagement: < 0.1%3.2 posts/wk #62 in category

~3x per week $9.99/mo

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Engagement

~ Estimated

Avg Comments

5.0

Avg Likes

23.0

Engagement Rate

0.05%· ~28 likes + comments/post

(comments + likes) / subscribers

Quality Score

57Fair (partial data)

0100

Engagement vs Culture

0.05% engagement rate

Score Breakdown

Engagement49/100(30%)

Publish Consistency80/100(10%)

Engagement Score

54Solid

0100

0.05% engagement rate

~28 per post

Trending in Culture this week

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92K subs+1.1%/wk

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How Do I Stack Up?

vs 159 newsletters in Culture

Subscriber Distribution

This newsletter

200

10K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 200Median: 1KTop 25%: 2KTop 10%: 10K

60K places you in the top 10% of newsletters in this category.

vs Category Medians

Engagement Rate

0.05%

Above median

median: 0.00%

Posts per Week

3.2

Above median

median: 1.0

Publishing Consistency

76/100

At median

median: 67/100

Subscribers

60K

Above median

median: 1K

Paid / Free Subscriber Split

FreePaid

Publishing

~ Estimated

Publishing Frequency

~3x per week

Last published Oct 23, 2026

3.2 posts/week avg

Consistency:76Consistent

Culture Pricing

$5/mo median

Above average(+100%)

Monetization Readiness

Already monetizing

82% of similar-size Culture newsletters also have paid tiers

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A History of Mankind

Growth

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