Investor Due Diligence Report
A weekly newsletter with new sweet and savory recipes every week, where I talk about politics and culture (and bake) with people you know, plus a vault full of nearly 200 recipes. MY COOKBOOK: The Secret Life of Chocolate Chip Cookies (Page Street, 2025).
23K
1.6K paid
~0%
Subscriber count is a platform estimate
Insufficient data
13 of 30 days needed
Pricing
$10/mo
$55/yr annual option
$9K
1.6K paid subs
$9K/mo – $9K/mo(±0%)
29.5
78.5
0.47%
(comments + likes) / subscribers
Weekly
1.1 posts/week
48/100
Variable (~7.4d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| postcards by elle | 120K | +0.8% | $5/mo | substack |
| Snacks | 104K | N/A | $5/mo | substack |
| How I Cook | 89K | +0.6% | $5/mo | substack |
| The Anna Jones Newsletter | 55K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 23K | $12,851.25 | — |
| Mar 2026 | 23K | $12,851.25 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
23K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 116 similar-size peers in Food have paid tiers
Pricing position
$10/mo vs $9.31/mo category average (858 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $10 | $55 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 100/100 | 30% |
| Paid Subscriber Ratio | 75/100 | 25% |
| Publishing Consistency | 47/100 | 10% |
| 26K |
| N/A |
| $5/mo |
| substack |
Revenue Model
Active paid subscription tier