Marketing Insider

Investor Due Diligence Report

substackMarketing

Marketing Insider helps senior marketers make better decisions faster, with fewer regrets and less politics.

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Key Metrics

Subscribers

700 paid

Verified

Weekly Growth

N/A

Revenue Analysis

Pricing

$5.99/mo

$49.99/yr annual option

Est. Monthly Revenue

$3K

700 paid subs

$3K/mo – $3K/mo(±0%)

Engagement

Avg Likes/Post

3.4

Engagement Rate

0.05%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

66Fair

0100

Publishing Pace

Weekly

1.0 posts/week

Publishing Consistency

68/100

Consistent (~7.6d avg)

Competitive Landscape (Marketing)

Newsletter	Subscribers	Weekly Growth	Price	Platform
✍️ Make Writing Your Job	32K	+1.7%	$15/mo	substack
Chris Hutchins	32K	N/A	Free	substack
Influencer Impact: Creator Edition by People First	25K	N/A	Free	substack
PEOPLE BRANDS AND THINGS	25K	N/A	$5/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Mar 2026	7K	$2,969.24	—
Apr 2026	7K	$2,969.24	~0%

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Publishing Consistency

Variable publishing frequency

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

7K subscribers — above the 2K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 38 similar-size peers in Marketing have paid tiers

Pricing position

$5.99/mo vs $7/mo category median (246 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$6	$50

Data Quality

Report Data QualityFull - All metrics available

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.

Component	Score	Weight
Engagement Rate	34/100	30%
Paid Subscriber Ratio	90/100	25%
Publishing Consistency	100/100	10%