Misguided: The Newsletter
Investor Due Diligence Report
substackHealth
The social science of misinformation, translated into practical skills for navigating today’s information landscape.
7K
700 paid
N/A
Pricing
$6/mo
$60/yr annual option
$3K
700 paid subs
$3K/mo – $3K/mo(±0%)
1.2
31.7
0.47%
(comments + likes) / subscribers
Weekly
0.8 posts/week
42/100
Variable (~8.9d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Second Brain | 38K | N/A | $7/mo | substack |
| The Expert Witness Newsletter | 27K | N/A | $25/mo | substack |
| The ADHD Weasel | 26K | N/A | $10/mo | substack |
| Menopause Nutrition | 18K | N/A | $6/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 7K | $3,339 | — |
| Mar 2026 | 7K | $3,339 | ~0% |
| Apr 2026 | 7K | $3,339 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
7K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 130 similar-size peers in Health have paid tiers
Pricing position
$6/mo vs $6/mo category median (921 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $6 | $60 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 53/100 | 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Publishing Consistency | 41/100 | 10% |
| ESG’s Substack |
| 17K |
| N/A |
| $10/mo |
| substack |