BIG by Matt Stoller
Investor Due Diligence Report
by Matt Stoller
substackPolitics
The history and politics of monopoly power.
Investor Due Diligence Report
by Matt Stoller
The history and politics of monopoly power.
174K
10.4K paid
~0%
Subscriber count is a platform estimate
Insufficient data
25 of 30 days needed
Pricing
$8/mo
$70/yr annual option
$60K
10.4K paid subs
$42K/mo – $79K/mo(±30%)
22.8
281.7
0.18%
(comments + likes) / subscribers
~2x per week
1.9 posts/week
72/100
Consistent (~3.9d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Adam Kinzinger | 454K | +0.2% | $9/mo | substack |
| Thinking about... | 450K | +0.2% | $7.5/mo | substack |
| Glenn Greenwald | 319K | -0.3% | $8/mo | substack |
| Our Moral Moment w/ Bishop William Barber & Jonathan Wilson-Hartgrove | 243K | -0.2% | $8/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Jan 2026 | 173.5K | $98,961.6 | — |
| Feb 2026 | 174K | $99,247.52 | ~0% |
| Mar 2026 | 174.5K | $99,527.6 | ~0% |
| Apr 2026 | 173K | $98,675.69 | ~0% |
| May 2026 | 174K | $99,247.52 | ~0% |
Platform Dependency
Operates on custom domain (www.thebignewsletter.com)
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
174K subscribers — above the 6K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 61 similar-size peers in Politics have paid tiers
Pricing position
$8/mo vs $6/mo category median (1266 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Jan 2026 | $8 | $70 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 73/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 71/100 | 10% |
| The Big Picture |
| 200K |
| N/A |
| $6/mo |
| substack |
Revenue Model
Active paid subscription tier