BIG by Matt Stoller
Investor Due Diligence Report
by Matt Stoller
substackPolitics
The history and politics of monopoly power.
Investor Due Diligence Report
by Matt Stoller
The history and politics of monopoly power.
173K
10.3K paid
-0.4%
-0.3%
net churn
Pricing
$8/mo
$70/yr annual option
$60K
10.3K paid subs
$42K/mo – $78K/mo(±30%)
10.7
238.7
0.14%
(comments + likes) / subscribers
~2x per week
1.9 posts/week
67/100
Consistent (~3.9d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| The Good in Us by Mary L. Trump | 384K | +0.3% | $6/mo | substack |
| Lincoln Square | 332K | -0.5% | $10/mo | substack |
| Public Notice | 274K | N/A | $6/mo | substack |
| Welcome to Joy's House! | 210K | +0.2% | $8/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Jan 2026 | 173.5K | $98,961.6 | — |
| Feb 2026 | 174K | $99,247.52 | ~0% |
| Mar 2026 | 174.5K | $99,527.6 | ~0% |
| Apr 2026 | 173K | $98,675.69 | ~0% |
Platform Dependency
Operates on custom domain (www.thebignewsletter.com)
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
173K subscribers — above the 6K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 57 similar-size peers in Politics have paid tiers
Pricing position
$8/mo vs $7.8/mo category average (1164 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Jan 2026 | $8 | $70 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 73/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 88/100 | 10% |
| Why It Matters |
| 205K |
| N/A |
| $7/mo |
| substack |
Revenue Model
Active paid subscription tier