BIG by Matt Stoller
Investor Due Diligence Report
by Matt Stoller
substackPolitics
The history and politics of monopoly power.
Investor Due Diligence Report
by Matt Stoller
The history and politics of monopoly power.
178K
10.6K paid
~0%
Subscriber count is a platform estimate
Insufficient data
29 of 30 days needed
Pricing
$8/mo
$70/yr annual option
$62K
10.6K paid subs
$62K/mo – $62K/mo(±0%)
33.0
397.7
0.24%
(comments + likes) / subscribers
~2x per week
2.2 posts/week
86/100
Very Consistent (~3.3d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Pete Buttigieg's Substack | 982K | N/A | Free | substack |
| Drop Site News | 817K | -0.1% | $12/mo | substack |
| Brian Tyler Cohen | 593K | -0.2% | $5/mo | substack |
| Civil Discourse with Joyce Vance | 592K | -0.2% | $6/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Jan 2026 | 173.5K | $98,961.6 | — |
| Feb 2026 | 174K | $99,247.52 | ~0% |
| Mar 2026 | 174K | $99,247.52 | ~0% |
| Apr 2026 | 173K | $98,675.69 | ~0% |
| May 2026 | 174K | $99,247.52 | ~0% |
| Jun 2026 | 176K |
Platform Dependency
Operates on custom domain (www.thebignewsletter.com)
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
178K subscribers — above the 7K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
95% of 58 similar-size peers in Politics have paid tiers
Pricing position
$8/mo vs $6/mo category median (702 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Jan 2026 | $8 | $70 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 81/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 73/100 | 10% |
| Adam Kinzinger |
| 497K |
| +0.2% |
| $9/mo |
| substack |
| $100,385.34 |
| ~0% |
| Jul 2026 | 176K | $100,385.34 | ~0% |
| Aug 2026 | 177K | $100,957.17 | ~0% |
| Sep 2026 | 177K | $100,957.17 | ~0% |
| Oct 2026 | 178K | $101,529 | ~0% |
Revenue Model
Active paid subscription tier