Investor Due Diligence Report
by Megan McFadden
Mischievous Monsters is a Midwest vegan lifestyle and travel brand dedicated to kindness, community, seasonal living, and veganventures.
3K
~0%
Subscriber count is a platform estimate
Pricing
$2/mo
$20/yr annual option
$530
~300 est. paid subs
$265/mo – $795/mo(±50%)
Weekly
0.5 posts/week
28/100
Variable (~15.1d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Ina Garten | 756K | +0.5% | Free | substack |
| Ottolenghi | 444K | +0.6% | $5/mo | substack |
| the smitten kitchen digest | 301K | +0.2% | Free | substack |
| the sunday stack | 271K | +0.2% | $8/mo | substack |
| David Lebovitz Newsletter |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 4K | $706.67 | — |
| Mar 2026 | 2K | $353.33 | -50.0% |
| Apr 2026 | 2K | $353.33 | ~0% |
| May 2026 | 2K | $353.33 | ~0% |
| Jun 2026 | 2K | $353.33 | ~0% |
| Jul 2026 | 2K |
Platform Dependency
Uses ghost platform
Publishing Consistency
Irregular publishing pattern
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
3K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
69% of 111 similar-size peers in Food have paid tiers
Pricing position
$2/mo vs $5/mo category median (436 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $2 | $20 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Publishing Consistency | 32/100 | 10% |
| 260K |
| N/A |
| $5/mo |
| substack |
| $353.33 |
| ~0% |
| Aug 2026 | 3K | $530 | +50.0% |
| Sep 2026 | 3K | $530 | ~0% |
| Oct 2026 | 3K | $530 | ~0% |