Investor Due Diligence Report
A newsletter for design minded folk seeking out the best in fashion, watches, interior design, and more!
22K
2.2K paid
-2.8%
Pricing
$5/mo
$50/yr annual option
$9K
2.2K paid subs
$9K/mo – $9K/mo(±0%)
0.3
15.0
0.07%
(comments + likes) / subscribers
Bi-weekly
0.7 posts/week
70/100
Consistent (~10.2d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| IFYOUPAUSE’s Substack | 162K | N/A | $5/mo | substack |
| ART DIRECTION | 44K | N/A | $11.99/mo | substack |
| Small Pleasures | 12K | N/A | $5/mo | substack |
| therealmurphy | 6K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 22K | $8,745 | — |
| Mar 2026 | 22.5K | $8,943.75 | +2.3% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
22K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 28 similar-size peers in Design have paid tiers
Pricing position
$5/mo vs $10.71/mo category average (592 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 50/100 | 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Publishing Consistency | 40/100 | 10% |
| The Vintage Vault |
| 6K |
| 0% |
| $6/mo |
| substack |
Revenue Model
Active paid subscription tier