Olga Khazan

Investor Due Diligence Report

by Olga Khazan

substackHealth

mental health, science, life hacks, updates about and insights from my new book about personality change.

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Key Metrics

Subscribers

Verified

Weekly Growth

N/A

Engagement

Avg Likes/Post

9.0

Engagement Rate

0.13%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

45Fair

0100

Publishing Pace

Monthly

0.4 posts/week

Publishing Consistency

71/100

Consistent (~22.7d avg)

Competitive Landscape (Health)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Neuroscience & Psychotherapy	63K	-0.8%	$10/mo	substack
The Allison Bornstein Newsletter	55K	N/A	$9/mo	substack
Sayer Ji's Substack	52K	N/A	$10/mo	substack
Small Potatoes	20K	N/A	$8/mo	substack

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

High

Revenue Model

Pre-monetization — no paid subscription tier

Monetization Readiness

Readiness for paid subscriptions

Subscriber threshold

7K subscribers — above the 2K category median for first paid tier

Has paid tier

No paid subscription tier yet

Peer monetization

100% of 130 similar-size peers in Health have paid tiers

Data Quality

Report Data QualityLimited - Key metrics unavailable

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.