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On Montlake — 1.2M Ghost subscribers, $8/mo | Newsletter Insights

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On Montlake

Name: On Montlake Newsletter Analytics
Creator: Newsletter Insights

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ghost Sports Media Kit Investor Report

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

1.2M

≈

Estimated count — I own this newsletter →

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Category benchmarks and audience-size adjusted rates

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Engagement: < 0.1%5.9 posts/wk #1 in category

~5x per week $8/mo

See how On Montlake compares to 289 other Sports newsletters, engagement metrics, pricing analysis & more

Compare with similar Sports newsletters

The First Call

106K subs

-0.5%/wk

Fútbol with Grant Wahl

18K subs

Substack Sports

4K subs

Compare On Montlake vs 3 others

Similar in Sports

Thibaud Chatel’s Newsletter

2K subscribers

Assigned

2K subscribers

All Three Zones

2K subscribers

Noh's Notebook

1K subscribers

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350 brands sponsor newsletters like On Montlake but haven't tried On Montlake yet

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Engagement

~ Estimated

Avg Comments

8.1

Engagement Rate

<0.01%· ~8 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 1.2M+ subscribers

Top newsletters in Sports

The First Call

106K subs-0.5%/wk

Fútbol with Grant Wahl

18K subs

Substack Sports

4K subs

View all Sports newsletters

How Do I Stack Up?

vs 162 newsletters in Sports

Subscriber Distribution

This newsletter

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 1KMedian: 1KTop 25%: 2KTop 10%: 5K

1.2M places you in the top 10% of newsletters in this category.

vs Category Medians

Posts per Week

5.9

Above median

median: 1.4

Publishing Consistency

91/100

Above median

median: 69/100

Subscribers

1.2M

Above median

median: 1K

Here's what we know about this newsletter's activity:

Publishing Pace

~5x per week

Very Consistent

Category Rank

#1 of 289

in Sports

Engagement Trend

Declining

based on recent posts

Publishing

~ Estimated

Publishing Frequency

~5x per week

Last published Oct 21, 2026

5.9 posts/week avg

Consistency:91Very Consistent

Sports Pricing

$5/mo median

Above average(+60%)

Monetization Readiness

Already monetizing

Business Model

Sells Courses

$12.5/mo

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Browse more Sports newsletters

The Kick

substack1K subscribers

Gulo Gulo Hockey

substack200 subscribers

Recent Posts

Title	Date	Engagement	Access
How are former Huskies faring at new schools in 2026?Oct 21, 2026	Oct 21, 2026	10—	Subscriber-only
No QB resolution yet, but Elijah Brown 'certainly has earned consideration'Oct 19, 2026	Oct 19, 2026	3—	Subscriber-only
The Day After: Final thoughts from Washington's 38-26 win at PurdueOct 17, 2026	Oct 17, 2026	16—	Subscriber-only
'They wanted it so bad': Washington 38, Purdue 26Oct 17, 2026	Oct 17, 2026	13—	Subscriber-only
Q-and-A with Pat Chun on football program, NIL and moreOct 16, 2026	Oct 16, 2026	8—	Subscriber-only
Big Ten picks: Washington gets it started on a FridayOct 15, 2026	Oct 15, 2026	8—	Subscriber-only
Say Who, Say Pod, Ep. 213Oct 15, 2026	Oct 15, 2026	4—	Public
Washington at midseason: The good, the bad and what's nextOct 15, 2026	Oct 15, 2026	14—	Subscriber-only
Jedd Fisch 'not under the impression' that Demond Williams Jr. will play at PurdueOct 13, 2026	Oct 13, 2026	12—	Subscriber-only
The Day After (a day later): Final thoughts on Washington's loss to IowaOct 11, 2026	Oct 11, 2026	25—	Subscriber-only

On Montlake

Growth

Compare with similar Sports newsletters

Similar in Sports

Track On Montlake for changes

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Engagement

Top newsletters in Sports

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks

Top Posts by Engagement

Browse more Sports newsletters

Browse more Sports newsletters

Growth

Subscriber Growth

Subscriber Growth

Top newsletters in Sports

Engagement

Top Posts by Engagement

Recent Posts

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks

Compare with similar Sports newsletters

Similar in Sports

Track On Montlake for changes

350 brands sponsor newsletters like On Montlake but haven't tried On Montlake yet