On Montlake
Investor Due Diligence Report
ghostSports
In-depth coverage of Washington Huskies football from Christian Caple
Investor Due Diligence Report
In-depth coverage of Washington Huskies football from Christian Caple
1.2M
~0%
Subscriber count is a platform estimate
Pricing
$8/mo
$65/yr annual option
$536K
~86.6K est. paid subs
$268K/mo – $805K/mo(±50%)
8.1
0.00%
(comments + likes) / subscribers
~5x per week
5.9 posts/week
91/100
Very Consistent (~1.6d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Fútbol with Grant Wahl | 18K | N/A | Free | substack |
| Substack Sports | 4K | N/A | Free | substack |
| Thibaud Chatel’s Newsletter | 2K | N/A | $5/mo | substack |
| Assigned | 2K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Sep 2026 | 9K | $5,572.5 | — |
| Oct 2026 | 20K | $12,383.33 | +122.2% |
Platform Dependency
Uses ghost platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Hit-driven — top post engagement 3x+ above average
Subscriber threshold
1.2M subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Pricing position
$8/mo vs $5/mo category median (334 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Sep 2026 | $8 | $65 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 46/100 | 30% |
| Publishing Consistency | 86/100 | 10% |
| All Three Zones |
| 2K |
| N/A |
| $10/mo |
| substack |
Revenue Model
Active paid subscription tier