Investor Due Diligence Report
by Unprofessional & Inflammatory
Challenged a major client's dubious sustainability campaigns. Got suspended by my ad agency for "unprofessional and inflammatory comments." Well, there's more where that came from.
2K
200 paid
0%
Insufficient data
14 of 30 days needed
Pricing
$5/mo
$50/yr annual option
$795
200 paid subs
$795/mo – $795/mo(±0%)
10.0
25.0
1.75%
(comments + likes) / subscribers
Weekly
1.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| MCJ Newsletter | 37K | N/A | Free | substack |
| Planet: Critical | 32K | N/A | $8/mo | substack |
| David Gelles | 30K | N/A | Free | substack |
| A Second Opinion | 28K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 2K | $795 | — |
| Mar 2026 | 2K | $795 | ~0% |
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Revenue Model
Active paid subscription tier
Subscriber threshold
2K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 86 similar-size peers in Climate have paid tiers
Pricing position
$5/mo vs $10.45/mo category average (192 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Engagement Rate |
| 100/100 |
| 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| 28K |
| N/A |
| Free |
| substack |