Newsletter Insights — advertising rates and audience data for 32K+ newsletters
Browse all →Track The Substack Post's growth
Get notified when subscribers, engagement, or pricing changes
Platform Portability
Uses Substack subdomain (post.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
Are you a newsletter creator? Get verified insights →
A guide to the creators and stories shaping culture.
Data updated 4 days ago
Avg Comments
62.5
Avg Likes
2.5K
Engagement Rate
0.13%· ~2551 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 2M+ subscribers
Quality Score
Engagement vs Culture
0.13% engagement rate
Score Breakdown
Engagement Score
| Public |
| Public |
| Public |
| Public |
| Public |
| Public |
| Public |
| Public |
| Public |
Track CPM rates as they change
Start tracking — freeThe Substack Post reports a rounded subscriber count of 2M. The platform doesn't expose finer-grained numbers, so week-to-week changes below the rounding threshold aren't visible in a chart.
Add to your watchlist to get notified the next time the reported count shifts.
vs 188 newsletters in Culture
2M places you in the top 10% of newsletters in this category.
Engagement Rate
0.13%
median: 0.01%
Posts per Week
1.5
median: 1.0
Publishing Consistency
83/100
median: 64/100
Subscribers
2M
median: 1K
Here's what we know about this newsletter's activity:
Publishing Pace
Weekly
Very Consistent
Category Rank
#1 of 3227
in Culture
Engagement Trend
Consistent
based on recent posts
Footnotes and Tangents
45K subs
Subtle Maneuvers
39K subs
Museletters
39K subs
Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.
$29/mo·cancel anytime
See what's includedTop 15+ competitors with sponsor overlap, growth-gap analysis, CPM range comparison, and engagement vs cohort median. Useful whether you run The Substack Post or you're evaluating it as a sponsorship buy.
$300·2-3 working days·refunded if we can't deliver
Publishing Frequency
Weekly
Last published May 9, 2026
Usually publishes Sat
1.5 posts/week avg
Culture Pricing
$5/mo median
Your newsletter: Free
Monetization Readiness
Culture newsletters typically start charging at ~2K subscribers
Above the typical threshold
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — freeReady for Sponsors
2.0M subscribers and 0.13% engagement — past the threshold where Culture newsletters typically attract sponsors.