postcards by elle

Investor Due Diligence Report

by Elle

substackFood

curated recommendations, brain food, and longform essays. postcards delivered to you every week.

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Key Metrics

Subscribers

130K

11.1K paid

Verified

Weekly Growth

~0%

Subscriber count is a platform estimate

Paid Sub Retention (30d)

+0.8%

net growth

Revenue Analysis

Pricing

$5/mo

$50/yr annual option

Est. Monthly Revenue

$44K

11.1K paid subs

$44K/mo – $44K/mo(±0%)

Quality & Publishing

Audience Quality Score

100Good

0100

Publishing Pace

Previously Weekly

0.7 posts/week

Publishing Consistency

50/100

Variable (~11.1d avg)

Competitive Landscape (Food)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Ina Garten	756K	+0.5%	Free	substack
Ottolenghi	444K	+0.6%	$5/mo	substack
the smitten kitchen digest	301K	+0.2%	Free	substack
the sunday stack	271K	+0.2%	$8/mo	substack
David Lebovitz Newsletter

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	119K	$40,207.13	—
Mar 2026	118.5K	$40,040.18	~0%
Apr 2026	120.5K	$40,715.93	~0%
May 2026	120K	$40,545	~0%
Jun 2026	124K	$41,896.5	+3.3%
Jul 2026	127K

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Publishing Consistency

Variable publishing frequency

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

130K subscribers — above the 3K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

94% of 33 similar-size peers in Food have paid tiers

Pricing position

$5/mo vs $5/mo category median (436 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$5	$50

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.