postcards by elle
Investor Due Diligence Report
by Elle
substackFood
curated recommendations, brain food, and longform essays. postcards delivered to you every week.
120K
10.2K paid
~0%
Subscriber count is a platform estimate
Insufficient data
24 of 30 days needed
Pricing
$5/mo
$50/yr annual option
$41K
10.2K paid subs
$41K/mo – $41K/mo(±0%)
6.6
266.6
0.23%
(comments + likes) / subscribers
Weekly
1.0 posts/week
55/100
Variable (~7.4d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Ina Garten | 694K | +0.4% | Free | substack |
| the sunday stack | 266K | +0.2% | $8/mo | substack |
| David Lebovitz Newsletter | 257K | -0.2% | $5/mo | substack |
| The Weekly Dish | 197K | +0.3% | $6/mo | substack |
| Notorious Foodie |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 119K | $40,207.13 | — |
| Mar 2026 | 118K | $39,869.25 | ~0% |
| Apr 2026 | 120K | $40,545 | ~0% |
| May 2026 | 120K | $40,545 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
120K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 34 similar-size peers in Food have paid tiers
Pricing position
$5/mo vs $5.5/mo category median (875 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 79/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 44/100 | 10% |
| 182K |
| +0.9% |
| $6/mo |
| substack |
Revenue Model
Active paid subscription tier