The Retrologist by Rolando Pujol

Investor Due Diligence Report

substackMedia

Rolando Pujol is the creator of The Retrologist and the author of "The Great American Retro Road Trip." He is an executive producer at WABC-TV and a longtime newspaper and TV journalist.

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Key Metrics

Subscribers

700 paid

Verified

Weekly Growth

N/A

Revenue Analysis

Pricing

$5/mo

$50/yr annual option

Est. Monthly Revenue

$3K

700 paid subs

$3K/mo – $3K/mo(±0%)

Quality & Publishing

Audience Quality Score

90Good

0100

Publishing Pace

Unknown

0.0 posts/week

Score based on available components only.

Component	Score	Weight

Competitive Landscape (Media)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Katie Couric	169K	+1.0%	$7/mo	substack
Badlands Media	86K	N/A	$10/mo	substack
OLD GOATS with Jonathan Alter	77K	N/A	$6/mo	substack
Hopefully Yours	60K	N/A	$5/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Mar 2026	7K	$2,782.5	—

Revenue tracking starts with your first month of data. More data points will appear as snapshots accumulate.

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

7K subscribers — above the 3K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

88% of 220 similar-size peers in Media have paid tiers

Pricing position

$5/mo vs $6/mo category median (533 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$5	$50

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.