SCAN 👀 CLUB

Investor Due Diligence Report

by Arcade Studios

substackMarketing

Scan Club explores the top signals happening in consumer culture and the surprising ways they could affect the future of digital marketing.

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Key Metrics

Subscribers

15K

1.1K paid

Verified

Weekly Growth

~0%

Subscriber count is a platform estimate

Revenue Analysis

Pricing

$8/mo

$80/yr annual option

Est. Monthly Revenue

$7K

1.1K paid subs

$7K/mo – $7K/mo(±0%)

Quality & Publishing

Audience Quality Score

75Good

0100

Publishing Pace

Previously Monthly

0.3 posts/week

Publishing Consistency

61/100

Consistent (~29.2d avg)

Competitive Landscape (Marketing)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Link in Bio	121K	N/A	$8/mo	substack
Elena's Growth Scoop	99K	N/A	$9/mo	substack
Because of Marketing	95K	+1.1%	$6.99/mo	substack
MKT1 Newsletter with Emily Kramer	86K	N/A	$16/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	11K	$4,897.2	—
Mar 2026	14K	$6,232.8	+27.3%
Apr 2026	15K	$6,678	+7.1%

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Publishing Consistency

Variable publishing frequency

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

15K subscribers — above the 2K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

36% of 11 similar-size peers in Marketing have paid tiers

Pricing position

$8/mo vs $5.38/mo category median (126 newsletters)

Pricing History

Date	Monthly	Annual
Apr 2026	$8	$80

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.