The Secret Sauce by Shredhappens
Investor Due Diligence Report
substackUncategorized
High-protein, low-carb cooking and the habits that helped me lose 150+ pounds.
Investor Due Diligence Report
High-protein, low-carb cooking and the habits that helped me lose 150+ pounds.
273K
23.2K paid
+2.7%
+4.2%
net growth
Pricing
$7/mo
$57/yr annual option
$113K
23.2K paid subs
$113K/mo – $113K/mo(±0%)
2.0
20.6
0.01%
(comments + likes) / subscribers
~5x per week
5.9 posts/week
89/100
Very Consistent (~1.6d avg)
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Jun 2026 | 247.5K | $102,718.04 | — |
| Jul 2026 | 266K | $110,393.33 | +7.5% |
| Aug 2026 | 265K | $109,978.31 | ~0% |
| Sep 2026 | 262K | $108,733.28 | ~0% |
| Oct 2026 | 260K | $107,903.25 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Hit-driven — top post engagement 3x+ above average
Subscriber threshold
273K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
70% of 70 similar-size peers in Uncategorized have paid tiers
Pricing position
$7/mo vs $5/mo category median (31054 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Jun 2026 | $7 | $57 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 27/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Growth Consistency | 0/100 | 15% |
| Publishing Consistency | 79/100 | 10% |
Revenue Model
Active paid subscription tier