Investor Due Diligence Report
Delicious things to eat, wear, cook and do. A lifestyle scrapbook (of sorts) by Skye McAlpine.
11K
770 paid
~0%
Subscriber count is a platform estimate
Insufficient data
12 of 30 days needed
Pricing
$6/mo
$60/yr annual option
$4K
770 paid subs
$4K/mo – $4K/mo(±0%)
Weekly
1.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| XO, MU by Melissa Urban | 385K | -0.1% | $6/mo | substack |
| How To Think More and Better | 351K | +5.7% | $5/mo | substack |
| The Quiet Life with Susan Cain | 277K | -0.2% | $9/mo | substack |
| The Pink Report | 147K | +0.3% | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 11K | $5,247 | — |
| Mar 2026 | 11K | $5,247 | ~0% |
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
11K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 247 similar-size peers in Lifestyle have paid tiers
Pricing position
$6/mo vs $7.1/mo category average (1662 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $6 | $60 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Engagement Rate |
| 28/100 |
| 30% |
| Paid Subscriber Ratio | 75/100 | 25% |
| My Five Things |
| 87K |
| -1.6% |
| $6/mo |
| substack |