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Thinking about... — 454K Substack subscribers, $7.5/mo | Newsletter Insights

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Thinking about...

Name: Thinking about... Newsletter Analytics
Creator: Newsletter Insights

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substack Politics Media Kit

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

454K

✓

27K paid

Weekly Growth

Stable

Paid Subscriber Retention

-1.3%

net churn

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Category benchmarks and audience-size adjusted rates

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Engagement: 0.3%2.4 posts/wk #14 in category

~2x per week $7.5/mo

See how Thinking about... compares to 622 other Politics newsletters, engagement metrics, pricing analysis & more

Compare with similar Politics newsletters

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-0.2%/wk

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593K subs

-0.2%/wk

Compare Thinking about... vs 3 others

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Engagement

~ Estimated

Avg Comments

81.3

Avg Likes

1.4K

Engagement Rate

0.32%· ~1442 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 454K+ subscribers

Quality Score

89Good

0100

Engagement vs Politics

0.32% engagement rate

Score Breakdown

Engagement100/100(30%)

Paid Ratio100/100(25%)

Growth Consistency89/100(15%)

Publish Consistency29/100(10%)

Engagement Score

100Highly Engaged

0100

0.32% engagement rate

~1442 per post

Top newsletters in Politics

Pete Buttigieg's Substack

982K subs

Meidas+

886K subs

Drop Site News

817K subs-0.1%/wk

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How Do I Stack Up?

vs 156 newsletters in Politics

Subscriber Distribution

This newsletter

200

13.5K

107.4K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 200Median: 3KTop 25%: 13.5KTop 10%: 107.4K

454K places you in the top 10% of newsletters in this category.

vs Category Medians

Engagement Rate

0.32%

Above median

median: 0.00%

Posts per Week

2.4

Above median

median: 1.8

Publishing Consistency

65/100

At median

median: 70/100

Subscribers

454K

Above median

median: 3K

Paid / Free Subscriber Split

FreePaid

Publishing

~ Estimated

Publishing Frequency

~2x per week

Last published Oct 13, 2026

Usually publishes Sat

2.4 posts/week avg

Consistency:65Consistent

Politics Pricing

$6.5/mo median

Above average(+15%)

Monetization Readiness

Already monetizing

100% of similar-size Politics newsletters also have paid tiers

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