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The best damn business storytelling newsletter. By Joe Lazer, best-selling author of The Storytelling Edge and CMO at Pepper. My new book, Super Skill: Why Storytelling Is the Superpower of the AI Age, is available for pre-order!
Data updated 1 week ago
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31K subs
ILLUMINATION Library for Freelance Writers
37K subs
GTM Vault
25K subs
3.3K paid
Weekly Growth
~0%
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$25–$55
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Tracking started recently for The Storytelling Edge (14 days ago). A growth trend will appear once we have more data points.
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Publishing Pace
Bi-weekly
Consistent
Category Rank
#128 of 1371
in Business
Engagement Trend
Declining
based on recent posts
Avg Comments
5.0
Avg Likes
9.0
Engagement Rate
0.04%· ~14 likes + comments/post
(comments + likes) / subscribers
| Public |
| You're invited to my book party! Super Skill: Why Storytelling Is the Superpower of the AI Age releases next week. Come hang out and celebrate with me!Feb 19, 2026 | Public |
| 3 Ways to tell you're being manipulated by a storyI sit down with Shane Snow to dissect the powerful tactics that powerful people use to manipulate us.Feb 10, 2026 | Public |
| Introducing The Art of the Zag PodcastAs required by law for all millennial dads who spend way too much time on Substack, we started a podcast.Jan 30, 2026 | Public |
| Ben Affleck explains why AI won't replace writers, and it's brilliantAffleck goes 'Good Will Hunting' on the AI industry, and it's worth three minutes of your time.Jan 19, 2026 | Public |
| The New Rules of Content Marketing for 2026An updated guide for people trying to make great content inside the corporate machine.Jan 8, 2026 | Public |
Quality Score
Engagement vs Business
0.04% engagement rate
See The Storytelling Edge's score breakdown & category ranking
Quality sub-scores, category percentile, and engagement benchmarks
See full analysis freeUsed by thousands of newsletter operators and advertisers
Publishing Frequency
Bi-weekly
Last published Mar 17, 2026
0.6 posts/week avg
Business Pricing
$144.67/mo avg
Below average(-96%)
Monetization Readiness
Already monetizing
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Sign up freePriced at $6/mo, 96% below the Business average of $145/mo.