Investor Due Diligence Report
The best damn business storytelling newsletter. By Joe Lazer, best-selling author of The Storytelling Edge and CMO at Pepper. My new book, Super Skill: Why Storytelling Is the Superpower of the AI Age, is available for pre-order!
33K
3.3K paid
~0%
Subscriber count is a platform estimate
Pricing
$6/mo
$60/yr annual option
$16K
3.3K paid subs
$16K/mo – $16K/mo(±0%)
5.0
9.0
0.04%
(comments + likes) / subscribers
Bi-weekly
0.6 posts/week
62/100
Consistent (~12.6d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| a16z speedrun | 168K | +1.2% | Free | substack |
| Scarlet Ink | 73K | N/A | $12/mo | substack |
| Accelerated | 38K | N/A | Free | substack |
| The Inside Man | 29K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 33K | $15,741 | — |
| Mar 2026 | 33K | $15,741 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
33K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 127 similar-size peers in Business have paid tiers
Pricing position
$6/mo vs $144.5/mo category average (1518 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $6 | $60 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 50/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 56/100 | 10% |
| 25K |
| N/A |
| $10/mo |
| substack |
Revenue Model
Active paid subscription tier