Investor Due Diligence Report
Thoughts on elections, public opinion and politics. The Swingometer is named in honour of the late Sir David Butler, inventor of both "swing" and the device to illustrate it on television.
6K
0%
21.0
71.0
1.53%
(comments + likes) / subscribers
Weekly
1.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| The Good in Us by Mary L. Trump | 384K | +0.3% | $6/mo | substack |
| Public Notice | 274K | N/A | $6/mo | substack |
| Welcome to Joy's House! | 210K | +0.5% | $8/mo | substack |
| Why It Matters | 205K | N/A | $7/mo | substack |
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Revenue Model
Pre-monetization — no paid subscription tier
Subscriber threshold
6K subscribers — above the 6K category median for first paid tier
Has paid tier
No paid subscription tier yet
Peer monetization
100% of 343 similar-size peers in Politics have paid tiers
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Engagement Rate |
| 71/100 |
| 30% |
| Phillips’s Newsletter |
| 112K |
| +0.5% |
| $8/mo |
| substack |