The Race
Investor Due Diligence Report
ghostSports
All the latest motorsport news, videos and podcasts - both on track and online with F1, MotoGP, Formula E and more.
Investor Due Diligence Report
All the latest motorsport news, videos and podcasts - both on track and online with F1, MotoGP, Formula E and more.
5K
~0%
Subscriber count is a platform estimate
Pricing
$3.5/mo
$30/yr annual option
$1K
~500 est. paid subs
$700/mo – $2K/mo(±50%)
3.1
0.06%
(comments + likes) / subscribers
Daily
30.5 posts/week
41/100
Variable (~2.5d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Culture of Sport | 180K | N/A | $13/mo | substack |
| The Long Game | 14K | N/A | $6/mo | substack |
| The Dumb Zone | 10K | N/A | $9.6/mo | substack |
| Hockey Tactics Newsletter | 9K | N/A | $25/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 2K | $560 | — |
| Mar 2026 | 3K | $840 | +50.0% |
| Apr 2026 | 3.5K | $980 | +16.7% |
| May 2026 | 5K | $1,400 | +42.9% |
Platform Dependency
Uses ghost platform
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Hit-driven — top post engagement 3x+ above average
Subscriber threshold
5K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 56 similar-size peers in Sports have paid tiers
Pricing position
$3.5/mo vs $5/mo category median (507 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $4 | $30 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 50/100 | 30% |
| Publishing Consistency | 8/100 | 10% |
| Half Court Hoops - Coach's Cut |
| 8K |
| N/A |
| $10/mo |
| substack |
Revenue Model
Active paid subscription tier