Culture of Sport
Investor Due Diligence Report
substackSports
Independent stories and analysis exploring sport, culture, business and marketing.
176K
10.5K paid
-0.3%
-1.1%
net churn
Pricing
$10/mo
$100/yr annual option
$83K
10.5K paid subs
$83K/mo – $83K/mo(±0%)
0.0
22.5
0.01%
(comments + likes) / subscribers
Weekly
1.8 posts/week
72/100
Consistent (~4.6d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| the Daily Briefing | 170K | N/A | $5/mo | substack |
| Huddle Up | 135K | -0.4% | $15/mo | substack |
| The First Call | 107K | -0.5% | $7/mo | substack |
| Borracha Laranja | 59K | +1.8% | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 182K | $86,090.55 | — |
| Apr 2026 | 181K | $85,621.5 | ~0% |
| May 2026 | 180K | $85,144.5 | ~0% |
| Jun 2026 | 179K | $84,675.45 | ~0% |
| Jul 2026 | 178K | $84,198.45 | ~0% |
| Aug 2026 | 178K |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Hit-driven — top post engagement 3x+ above average
Subscriber threshold
176K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 4 similar-size peers in Sports have paid tiers
Pricing position
$10/mo vs $5/mo category median (379 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Aug 2026 | $10 | $100 |
| Aug 2026 | $5 | $55 |
| Jun 2026 | $9 | $99 |
| May 2026 | $13 | $125 |
| Mar 2026 | $5 | $35 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 49/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Growth Consistency | 98/100 | 15% |
| Publishing Consistency | 45/100 | 10% |
| 58K |
| N/A |
| $6.99/mo |
| substack |
| $84,198.45 |
| ~0% |
| Sep 2026 | 177K | $83,729.4 | ~0% |
| Oct 2026 | 176K | $83,252.4 | ~0% |
Revenue Model
Active paid subscription tier