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Detected Sponsors
Nike SB
nikesb.com
1 placementhigh
Newsletter Insights — advertising rates and audience data for 45K+ newsletters
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Platform Portability
Uses Substack subdomain (cultureofsport.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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Independent stories and analysis exploring sport, culture, business and marketing.
Data updated Today
nikesb.com
10.5K paid
Weekly Growth
Stable
Paid Subscriber Retention
-1.1%
net churn
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freevs 157 newsletters in Sports
176K places you in the top 10% of newsletters in this category.
Posts per Week
1.8
median: 1.4
Publishing Consistency
72/100
median: 68/100
Subscribers
176K
median: 1K
Subscriber counts are rounded by the platform — step changes may not reflect actual growth
Avg Comments
0.0
Avg Likes
22.5
Engagement Rate
0.01%
(comments + likes) / subscribers
Typical for lists with 176K+ subscribers
Quality Score
Engagement vs Sports
0.01% engagement rate
Score Breakdown
Engagement Score
| Public |
| Why Do Some Sports Marketing Partnerships Just Work?What the best sports marketing partnerships can teach us about sponsorship, brand strategy and the changing culture of sport.Sep 14, 2026 | Public |
Publishing Frequency
Weekly
Last published Sep 29, 2026
Usually publishes Tue, Thu
1.8 posts/week avg
Sports Pricing
$5/mo median
Premium tier
Monetization Readiness
Already monetizing
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Start tracking — freethe Daily Briefing
170K subs
Huddle Up
135K subs
-0.4%/wk
The First Call
107K subs
-0.5%/wk
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