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The Bulwark is home to Sarah Longwell, Tim Miller, Bill Kristol, JVL, Sam Stein, Catherine Rampell and more. We are the largest pro-democracy bundle on Substack for news and analysis on politics and culture—supported by a community built on good faith.
Data updated Today
Avg Comments
207.3
Avg Likes
654.3
Engagement Rate
0.09%· ~862 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 1M+ subscribers
Quality Score
Engagement vs Politics
0.09% engagement rate
Score Breakdown
Engagement Score
| Subscriber-only |
| ICE’s New Permanent Family Separation: Killing Latino FathersAnother week, another ICE killing, another family torn apart.Jul 14, 2026 | Public |
| The Faustian Tragedy of Lindsey GrahamHis loyalty to Trump would have guaranteed him another six years in the Senate. Instead, it became the closing irony of his life.Jul 14, 2026 | Subscriber-only |
| The Emperor’s TollboothAmerica is now a pariah state.Jul 14, 2026 | Subscriber-only |
| Trump Keeps Bombing, Nothing Keeps Changing.What’s the definition of insanity again?Jul 14, 2026 | Public |
| Ukraine Mourns an Unlikely ChampionHistory won’t judge Lindsey Graham in just one language.Jul 14, 2026 | Public |
| The Lindsey Graham Conspiracy Theories Are Already Running WildHere’s why I don’t think they’ll stick.Jul 13, 2026 | Subscriber-only |
| Sam Neill, 1947–2026An unlikely superstar.Jul 13, 2026 | Public |
vs 145 newsletters in Politics
1M places you in the top 10% of newsletters in this category.
Engagement Rate
0.09%
median: 0.01%
Posts per Week
45.8
median: 1.1
Publishing Consistency
100/100
median: 65/100
Subscribers
1M
median: 3K
Here's what we know about this newsletter's activity:
Publishing Pace
Daily
Very Consistent
Category Rank
#4 of 1210
in Politics
Engagement Trend
Building
too early to measure
bengs.com
90K paid
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Start tracking — freeThe Bulwark reports a rounded subscriber count of 1M. The platform doesn't expose finer-grained numbers, so week-to-week changes below the rounding threshold aren't visible in a chart.
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Publishing Frequency
Daily
Last published Jul 15, 2026
45.8 posts/week avg
Politics Pricing
$6/mo median
Premium tier
Monetization Readiness
Already monetizing
100% of similar-size Politics newsletters also have paid tiers
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Start tracking — freeConsistent Publisher
Publishing consistency (100/100) is well above the Politics median (65/100).
Pete Buttigieg's Substack
960K subs
++0.4%/wk
Brian Tyler Cohen
628K subs
-0.3%/wk
Glenn Greenwald
313K subs
-0.2%/wk
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