Newsletter Insights — advertising rates and audience data for 41K+ newsletters
Browse all →
Track The Bulwark's growth
Get notified when subscribers, engagement, or pricing changes
Platform Portability
Uses custom domain — can migrate to any platform without losing subscribers
Are you a newsletter creator? Get verified insights →
Advertisers are viewing this page. Claim it
The Bulwark is home to Sarah Longwell, Tim Miller, Bill Kristol, JVL, Sam Stein, Catherine Rampell and more. We are the largest pro-democracy bundle on Substack for news and analysis on politics and culture—supported by a community built on good faith.
Data updated Today
Avg Comments
200.9
Avg Likes
791.2
Engagement Rate
0.10%· ~992 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 1M+ subscribers
Quality Score
Engagement vs Politics
0.10% engagement rate
Score Breakdown
Engagement Score
| Subscriber-only |
| Brendan Carr, the Hackiest Hack in HackvillePlus: Nathan Fielder chews on the truth and a whale chews on a guy.Oct 16, 2026 | Subscriber-only |
| Sunday: We’re Going LIVE with Pete Buttigieg We are taking you in the room for Bulwark LIVE this Sunday at 7 p.m. EDT.Oct 16, 2026 | Subscriber-only |
| BREAKING: Trump Fires New Press Secretary After Five Days (w/ Judd Legum)A recording from The Bulwark's live videoOct 16, 2026 | Subscriber-only |
| The Trump Corruption Poll That Should Terrify the White HouseA recording from The Bulwark's live videoOct 16, 2026 | Subscriber-only |
| The Tigers-Eating-Faces Party Is RealAnd it’s way creepier than you think.Oct 16, 2026 | Subscriber-only |
| What Would Stephen Miller Do? Dems Wargame Election DefenseMeet the ‘democracy protectors’ planning to safeguard the midterms.Oct 16, 2026 | Public |
| Katie Zacharia’s Problem Is That She’s Bad at LyingPlus, three cheers for No Kings.Oct 16, 2026 | Public |
| Book a Room at the ‘Haunted Hotel’Showrunner Matt Roller on the second season of Netflix’s hit animated series.Oct 16, 2026 | Public |
90K paid
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeThe Bulwark reports a rounded subscriber count of 1M. The platform doesn't expose finer-grained numbers, so week-to-week changes below the rounding threshold aren't visible in a chart.
Add to your watchlist to get notified the next time the reported count shifts.
vs 158 newsletters in Politics
1M places you in the top 10% of newsletters in this category.
Engagement Rate
0.10%
median: 0.00%
Posts per Week
63.5
median: 2.6
Publishing Consistency
100/100
median: 71/100
Subscribers
1M
median: 3K
Here's what we know about this newsletter's activity:
Publishing Pace
Daily
Very Consistent
Category Rank
#4 of 567
in Politics
Engagement Trend
Building
too early to measure
bengs.com
Publishing Frequency
Daily
Last published Oct 16, 2026
63.5 posts/week avg
Politics Pricing
$6.5/mo median
Above average(+85%)
Monetization Readiness
Already monetizing
80% of similar-size Politics newsletters also have paid tiers
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — freeConsistent Publisher
Publishing consistency (100/100) is well above the Politics median (71/100).
Pete Buttigieg's Substack
983K subs
++0.2%/wk
Drop Site News
817K subs
-0.1%/wk
Brian Tyler Cohen
593K subs
-0.1%/wk
Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.
$29/mo·cancel anytime
See what's includedGet the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of The Bulwark vs the top 15 peer newsletters on sponsor mix, growth, and CPM.
Including Ripple, Incogni, Cafe Bustelo HQ + 57 more.
$300·2-3 working days·refunded if we can't deliver
