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Platform Portability
Uses custom domain — can migrate to any platform without losing subscribers
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The Bulwark is home to Sarah Longwell, Tim Miller, Bill Kristol, JVL, Sam Stein, and more. We are the largest pro-democracy bundle on Substack for news and analysis on politics and culture—supported by a community built on good-faith.
Data updated Today
The Good in Us by Mary L. Trump
384K subs
++0.3%/wk
Lincoln Square
332K subs
-0.5%/wk
Public Notice
274K subs
Avg Comments
215.3
Avg Likes
526.8
Engagement Rate
0.07%· ~742 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 994K+ subscribers
Quality Score
Engagement vs Politics
0.07% engagement rate
See The Bulwark's score breakdown & category ranking
Quality sub-scores, category percentile, and engagement benchmarks
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| Subscriber-only |
| The Words of War Republicans Refuse to SayAs Trump’s military “excursion” intensifies, they are taking extraordinary care to avoid saying “war” and “boots on the ground.”Mar 12, 2026 | Subscriber-only |
| Trump’s Huge, Complete, Very Strong Victory Over Iran Is Getting CostlyIf this is #winning, what would losing look like?Mar 12, 2026 | Subscriber-only |
| Sing, Goddess, of the Fury of Trump!The wartime president is focused on footwear.Mar 12, 2026 | Public |
| BONUS POD: Iran Fears &...Focus Groups Love The Bulwark?Sarah was out last week, and felt she had to bring you some timely focus group reactions to the War in Iran.Mar 12, 2026 | Subscriber-only |
| Paxton vs. Cornyn Is a Choice Between Two MAGA FlavorsBoth are awful. Both are Trumpy. One also happens to be extravagantly corrupt.Mar 12, 2026 | Public |
| If the Shoe Fits: Trump and the Florsheim You Can’t RefuseThe strangely Soviet odor of the week’s weirdest story.Mar 12, 2026 | Public |
| Trump Finds Himself in the Joe Biden BindBut he has only himself to blame for the spiking price of gas.Mar 11, 2026 | Subscriber-only |
| Markwayne Mullin: Meet the New Boss, Same as the Noem BossThe Oklahoma senator tapped to be the new DHS chief is more of the same.Mar 11, 2026 | Public |
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Sign up free90K paid
Weekly Growth
-4.3%
Paid Subscriber Retention
-7.7%
net churn
Paid newsletter — revenue data available
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$11–$21
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Category benchmarks and audience-size adjusted rates
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Publishing Frequency
Daily
Last published Mar 12, 2026
35.0 posts/week avg
Politics Pricing
$7.8/mo avg
Above average(+54%)
Monetization Readiness
Already monetizing
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994.0K subscribers, 0.07% engagement, and 3 detected sponsors — a strong profile for advertisers.