The Chocolate Life
Investor Due Diligence Report
ghostFood
Live The Chocolate Life – Live La Vida Cocoa!
Investor Due Diligence Report
Live The Chocolate Life – Live La Vida Cocoa!
2K
0%
Pricing
$15/mo
$150/yr annual option
$1K
~101 est. paid subs
$669/mo – $2K/mo(±50%)
0.1
0.01%
(comments + likes) / subscribers
~3x per week
2.9 posts/week
76/100
Consistent (~3.0d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Ina Garten | 756K | +0.5% | Free | substack |
| the sunday stack | 271K | +0.2% | $8/mo | substack |
| David Lebovitz Newsletter | 260K | N/A | $5/mo | substack |
| Violet’s Substack | 240K | -0.2% | $6/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 2K | $1,338.25 | — |
| Mar 2026 | 2K | $1,338.25 | ~0% |
| Apr 2026 | 2K | $1,338.25 | ~0% |
| May 2026 | 1K | $662.5 | -50.5% |
| Jun 2026 | 1K | $662.5 | ~0% |
| Jul 2026 | 1K |
Platform Dependency
Uses ghost platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Hit-driven — top post engagement 3x+ above average
Subscriber threshold
2K subscribers — below the 3K category median (based on 223 newsletters)
Has paid tier
Active paid subscription offering
Peer monetization
69% of 102 similar-size peers in Food have paid tiers
Pricing position
$15/mo vs $5/mo category median (436 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Feb 2026 | $15 | $150 |
| Feb 2026 | $25 | $250 |
| Feb 2026 | $42 | $420 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 26/100 | 30% |
| Growth Consistency | 100/100 | 15% |
| Publishing Consistency | 62/100 | 10% |
| 212K |
| +1.3% |
| $7/mo |
| substack |
| $662.5 |
| ~0% |
| Aug 2026 | 2K | $1,338.25 | +102.0% |
| Sep 2026 | 2K | $1,338.25 | ~0% |
| Oct 2026 | 2K | $1,338.25 | ~0% |
Revenue Model
Active paid subscription tier