Second Helpings

Investor Due Diligence Report

substackFood

The joy of feeding people well without overthinking it. Simple vegetarian recipes that impress and a hosting tip or two (with the occasional travel note too).

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Key Metrics

Subscribers

Verified

Weekly Growth

N/A

Engagement

Avg Likes/Post

1.0

Engagement Rate

0.05%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

16Below Median

0100

Publishing Pace

Weekly

1.0 posts/week

Score based on available components only.

Component	Score	Weight

Competitive Landscape (Food)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Ina Garten	694K	+0.4%	Free	substack
the sunday stack	266K	+0.2%	$8/mo	substack
David Lebovitz Newsletter	257K	-0.2%	$5/mo	substack
The Weekly Dish	197K	+0.3%	$6/mo	substack
Notorious Foodie

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Key Person

Single-author publication — key-person dependency

High

Revenue Model

Pre-monetization — no paid subscription tier

Monetization Readiness

Readiness for paid subscriptions

Subscriber threshold

2K subscribers — below the 3K category median (based on 574 newsletters)

Has paid tier

No paid subscription tier yet

Peer monetization

100% of 323 similar-size peers in Food have paid tiers

Data Quality

Report Data QualityLimited - Key metrics unavailable

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.