
The Handbasket
Investor Due Diligence Report
by Marisa Kabas
100% independent journalism by Marisa Kabas
10K
~0%
Subscriber count is a platform estimate
5.7
33.3
0.39%
(comments + likes) / subscribers
Weekly
1.6 posts/week
71/100
Consistent (~4.4d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Melanie Phillips | 44K | N/A | $6.99/mo | substack |
| The Women Post | 36K | N/A | $8/mo | substack |
| London Centric | 36K | N/A | $7.95/mo | substack |
| Press Gazette | 32K | N/A | Free | substack |
Platform Dependency
Uses beehiiv platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
10K subscribers — above the 3K category median for first paid tier
Has paid tier
No paid subscription tier yet
Peer monetization
100% of 142 similar-size peers in Media have paid tiers
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 58/100 | 30% |
| Publishing Consistency | 55/100 | 10% |
| The Entertainment Strategy Guy |
| 28K |
| N/A |
| $15/mo |
| substack |
Revenue Model
Pre-monetization — no paid subscription tier