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The Handbasket — 10K Beehiiv subscribers, Free | Newsletter Insights

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The Handbasket

Name: The Handbasket Newsletter Analytics
Creator: Newsletter Insights

by Marisa Kabas

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beehiiv Media Media Kit Investor Report

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

10K

Estimated count — I own this newsletter →

Track CPM rates as they change

Category benchmarks and audience-size adjusted rates

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Engagement: 0.4%1.6 posts/wk #130 in category

Weekly

Subscriber Growth

We began tracking The Handbasket 17 days ago. A growth trend will appear once we have more data points.

See how The Handbasket compares to 794 other Media newsletters, engagement metrics, pricing analysis & more

Compare with similar Media newsletters

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Compare The Handbasket vs 3 others

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162 brands sponsor newsletters like The Handbasket but haven't tried The Handbasket yet

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Including City Manager Adolfo Bailon, Replit, Walmart Creator + 159 more.

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6 sponsors detectedView Sponsors →

Detected Sponsors

United Airlines

unitedairlines.com

1 placementhigh

ACLU Foundation

aclufoundation.com

4 placementshigh

Salt Lake Indivisible

saltlake.com

1 placementhigh

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Engagement

~ Estimated

Avg Comments

5.7

Avg Likes

33.3

Engagement Rate

0.39%· ~39 likes + comments/post

(comments + likes) / subscribers

Quality Score

53Fair

0100

Engagement vs Media

0.39% engagement rate

Score Breakdown

Engagement58/100(30%)

Publish Consistency55/100(10%)

Engagement Score

62Engaged

0100

0.39% engagement rate

~39 per post

Top newsletters in Media

BURN AFTER READING

13K subs

Schrei Guy

13K subs

The Unspeakeasy with Meghan Daum

12K subs

View all Media newsletters

How Do I Stack Up?

vs 244 newsletters in Media

Subscriber Distribution

This newsletter

20K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 1KMedian: 2KTop 25%: 5KTop 10%: 20K

10K places you in the top 25% of newsletters in this category.

vs Category Medians

Engagement Rate

0.39%

Above median

median: 0.00%

Posts per Week

1.6

Above median

median: 1.2

Publishing Consistency

71/100

At median

median: 71/100

Subscribers

10K

Above median

median: 2K

Here's what we know about this newsletter's activity:

Publishing Pace

Weekly

Consistent

Category Rank

#130 of 794

in Media

Engagement Trend

Consistent

based on recent posts

Publishing

~ Estimated

Publishing Frequency

Weekly

Last published Jul 13, 2026

Usually publishes Fri, Wed

1.6 posts/week avg

Consistency:71Consistent

Media Pricing

$6/mo median

Your newsletter: Free

Monetization Readiness

Media newsletters typically start charging at ~3K subscribers

Above the typical threshold

100% of similar-size Media newsletters have paid tiers

Unlock revenue estimates, CPM benchmarks, and detected sponsors

Start tracking — free

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The Handbasket

Growth

Subscriber Growth

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