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The Last Ward — 162K Substack subscribers, $10/mo | Newsletter Insights

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The Last Ward

Name: The Last Ward Newsletter Analytics
Creator: Newsletter Insights

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substack Politics Media Kit Investor Report

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

162K

✓

9.6K paid

Weekly Growth

Stable

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Category benchmarks and audience-size adjusted rates

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Engagement: < 0.1%0.9 posts/wk #46 in category

Weekly $10/mo

See how The Last Ward compares to 604 other Politics newsletters, engagement metrics, pricing analysis & more

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Engagement

~ Estimated

Avg Comments

4.9

Avg Likes

61.8

Engagement Rate

0.04%· ~67 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 162K+ subscribers

Quality Score

69Fair

0100

Engagement vs Politics

0.04% engagement rate

Score Breakdown

Engagement26/100(30%)

Paid Ratio100/100(25%)

Growth Consistency97/100(15%)

Publish Consistency78/100(10%)

Engagement Score

31Below Median

0100

0.04% engagement rate

~67 per post

Top newsletters in Politics

Our Moral Moment w/ Bishop William Barber & Jonathan Wilson-Hartgrove

237K subs-0.2%/wk

Lucid

209K subs-0.3%/wk

Talking Feds Substack

208K subs-0.3%/wk

View all Politics newsletters

How Do I Stack Up?

vs 161 newsletters in Politics

Subscriber Distribution

This newsletter

200

13K

118.2K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 200Median: 3KTop 25%: 13KTop 10%: 118.2K

162K places you in the top 10% of newsletters in this category.

vs Category Medians

Engagement Rate

0.04%

Above median

median: 0.00%

Posts per Week

0.9

Below median

median: 2.1

Publishing Consistency

87/100

Above median

median: 72/100

Subscribers

162K

Above median

median: 3K

Paid / Free Subscriber Split

FreePaid

Publishing

~ Estimated

Publishing Frequency

Weekly

Last published Oct 11, 2026

0.9 posts/week avg

Consistency:87Very Consistent

Politics Pricing

$7/mo median

Above average(+43%)

Monetization Readiness

Already monetizing

95% of similar-size Politics newsletters also have paid tiers

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