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TheSequence — 169K Substack subscribers, $6/mo | Newsletter Insights

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TheSequence

Name: TheSequence Newsletter Analytics
Creator: Newsletter Insights

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substack AI Media Kit Investor Report

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

169K

✓

14.4K paid

Paid Subscriber Retention

+0.0%

net growth

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Category benchmarks and audience-size adjusted rates

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Engagement: < 0.1%4.2 posts/wk #16 in category

~4x per week $6/mo

Subscriber Growth

TheSequence reports a rounded subscriber count of 169K. The platform doesn't expose finer-grained numbers, so week-to-week changes below the rounding threshold aren't visible in a chart.

Add to your watchlist to get notified the next time the reported count shifts.

See how TheSequence compares to 363 other AI newsletters, engagement metrics, pricing analysis & more

Compare with similar AI newsletters

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Track TheSequence for changes

Get email alerts when subscribers drop or spike, when new sponsors appear, when pricing changes, or when publishing cadence shifts. Track unlimited newsletters across your watchlist with the Starter plan.

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See what's included

308 brands sponsor newsletters like TheSequence but haven't tried TheSequence yet

Get the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of TheSequence vs the top 15 peer newsletters on sponsor mix, growth, and CPM.

Including Sign Up, AWS Graviton processors, Vanta + 305 more.

$300·2-3 working days·refunded if we can't deliver

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1 sponsor detectedView Sponsors →

Detected Sponsors

Azora

azora.com

1 placementhigh

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Engagement

~ Estimated

Avg Comments

0.1

Avg Likes

28.7

Engagement Rate

0.02%· ~29 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 169K+ subscribers

Quality Score

75Good (partial data)

0100

Engagement vs AI

0.02% engagement rate

Score Breakdown

Engagement50/100(30%)

Paid Ratio100/100(25%)

Publish Consistency88/100(10%)

Engagement Score

55Solid

0100

0.02% engagement rate

~29 per post

Trending in AI this week

ChatGPT for Education

257K subs+2.9%/wk

Agentic AI

130K subs+1.3%/wk

Ahead of AI

221K subs+1.0%/wk

View all AI newsletters

How Do I Stack Up?

vs 115 newsletters in AI

Subscriber Distribution

This newsletter

7.5K

71.6K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 1KMedian: 2KTop 25%: 7.5KTop 10%: 71.6K

169K places you in the top 10% of newsletters in this category.

vs Category Medians

Posts per Week

4.2

Above median

median: 1.0

Publishing Consistency

92/100

Above median

median: 68/100

Subscribers

169K

Above median

median: 2K

Here's what we know about this newsletter's activity:

Publishing Pace

~4x per week

Very Consistent

Category Rank

#16 of 363

in AI

Engagement Trend

Consistent

based on recent posts

Publishing

~ Estimated

Publishing Frequency

~4x per week

Last published Oct 11, 2026

Usually publishes Sun, Thu, Wed

4.2 posts/week avg

Consistency:92Very Consistent

AI Pricing

$5/mo median

Above average(+20%)

Monetization Readiness

Already monetizing

77% of similar-size AI newsletters also have paid tiers

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