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The Stoic Manual — 189K Substack subscribers, $39/mo | Newsletter Insights

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The Stoic Manual

Name: The Stoic Manual Newsletter Analytics
Creator: Newsletter Insights

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substack Business Media Kit

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

189K

✓

4.8K paid

Weekly Growth

+3.4%

+3.4%vs last week

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Category benchmarks and audience-size adjusted rates

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Engagement: 0.1%2.8 posts/wk #41 in category

~3x per week $39/mo

See how The Stoic Manual compares to 820 other Business newsletters, engagement metrics, pricing analysis & more

Compare with similar Business newsletters

Recruiting Brainfood

41K subs

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26K subs

Lolita's Newsletter

23K subs

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195 brands sponsor newsletters like The Stoic Manual but haven't tried The Stoic Manual yet

Get the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of The Stoic Manual vs the top 15 peer newsletters on sponsor mix, growth, and CPM.

Including Welcome, Dell AI Factory, Dell Technologies + 192 more.

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Engagement

~ Estimated

Avg Comments

6.6

Avg Likes

147.2

Engagement Rate

0.08%· ~154 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 189K+ subscribers

Quality Score

77Good

0100

Engagement vs Business

0.08% engagement rate

Score Breakdown

Engagement67/100(30%)

Paid Ratio78/100(25%)

Growth Consistency94/100(15%)

Publish Consistency79/100(10%)

Engagement Score

72Engaged

0100

0.08% engagement rate

~154 per post

Top newsletters in Business

Recruiting Brainfood

41K subs

GTM Vault

26K subs

Lolita's Newsletter

23K subs

View all Business newsletters

How Do I Stack Up?

vs 280 newsletters in Business

Subscriber Distribution

This newsletter

26.1K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 1KMedian: 2KTop 25%: 4KTop 10%: 26.1K

189K places you in the top 10% of newsletters in this category.

vs Category Medians

Posts per Week

2.8

Above median

median: 1.0

Publishing Consistency

76/100

At median

median: 67/100

Subscribers

189K

Above median

median: 2K

Paid / Free Subscriber Split

FreePaid

Publishing

~ Estimated

Publishing Frequency

~3x per week

Last published Oct 13, 2026

Usually publishes Sun

2.8 posts/week avg

Consistency:76Consistent

Business Pricing

$5/mo median

Premium tier

Monetization Readiness

Already monetizing

63% of similar-size Business newsletters also have paid tiers

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The Stoic Manual

Growth

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Track The Stoic Manual for changes

195 brands sponsor newsletters like The Stoic Manual but haven't tried The Stoic Manual yet

Engagement

Top newsletters in Business

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Paid / Free Subscriber Split

Publishing

Category Benchmarks

Top Posts by Engagement

Recent Posts

Browse more Business newsletters

Top newsletters in Business

Browse more Business newsletters

Engagement

Top Posts by Engagement

Recent Posts

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Paid / Free Subscriber Split

Growth

Subscriber Growth

Subscriber Growth

Publishing

Category Benchmarks

Compare with similar Business newsletters

Similar in Business

Track The Stoic Manual for changes

195 brands sponsor newsletters like The Stoic Manual but haven't tried The Stoic Manual yet