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Detected Sponsors
Tema ETFs
temaetfs.com
1 placementhigh
Eight Sleep
eightsleep.com
1 placementhigh
Incogni
incogni.com
2 placementshigh
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Platform Portability
Uses Substack subdomain (unusualwhales.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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A newsletter about financial markets, equities, derivatives, options, and macro topics. Subscribe to learn how markets work and how to trade them for free every Wednesday, as well as a market update and outlook every Sunday!
Data updated 2 days ago
Avg Likes
40.3
Engagement Rate
0.01%· ~40 likes + comments/post
(comments + likes) / subscribers
Typical for lists with 401K+ subscribers
Quality Score
Engagement vs Finance
0.01% engagement rate
Score Breakdown
Engagement Score
| Public |
| Options Basics for Beginners: Long Calls and Long PutsWhat Options Are, and How They WorkAug 20, 2026 | Public |
| Spot Gamma Heatmap - A Breakdown A Primer on Spot Gamma HeatmapsAug 13, 2026 | Public |
| An overview of Gamma Exposure and GEX toolsGamma Exposure SimplifiedAug 6, 2026 | Public |
| Multi-Leg Options Flow Feed: More Info, Less WorkBrand New Multi-Leg Flow Feed ExplainedJul 30, 2026 | Public |
| How to Short Earnings Volatility With Unusual Whales APIShorting Earnings Volatility With Defined RiskJul 23, 2026 | Public |
| $5,442 to $1.57 Million: Did Someone Know About $CRNX?News Front Runner Makes Over $1.5 MillionJul 16, 2026 | Public |
| Now Introducing: Free Unusual Whales API trialUsing LLMs with Unusual Whales APIJul 14, 2026 | Public |
vs 228 newsletters in Finance
401K places you in the top 10% of newsletters in this category.
Engagement Rate
0.01%
median: 0.00%
Posts per Week
1.8
median: 1.3
Publishing Consistency
77/100
median: 68/100
Subscribers
401K
median: 2K
23.9K paid
Weekly Growth
Stable
Paid Subscriber Retention
-1.0%
net churn
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Start tracking — freeSubscriber counts are rounded by the platform — step changes may not reflect actual growth
temaetfs.com
eightsleep.com
incogni.com
Graham’s Newsletter
39K subs
10x Research Market Updates
32K subs
-1.6%/wk
FAANG FIRE
26K subs
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Publishing Frequency
~2x per week
Last published Aug 27, 2026
Usually publishes Thu
1.8 posts/week avg
Finance Pricing
$13.31/mo median
Below average(-25%)
Monetization Readiness
Already monetizing
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