Webworm with David Farrier
Investor Due Diligence Report
ghostDesign
David Farrier's weird investigations, quirks & oddities delivered direct to your inbox!
Investor Due Diligence Report
David Farrier's weird investigations, quirks & oddities delivered direct to your inbox!
95K
~0%
Subscriber count is a platform estimate
Pricing
$6.99/mo
$69.69/yr annual option
$56K
~9K est. paid subs
$28K/mo – $83K/mo(±50%)
41.2
0.04%
(comments + likes) / subscribers
~2x per week
2.2 posts/week
77/100
Consistent (~3.5d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Design Better | 235K | +0.9% | $7/mo | substack |
| Design School | 179K | -0.3% | Free | substack |
| ART DIRECTION | 45K | N/A | $11.99/mo | substack |
| Jakob Nielsen on UX | 27K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 72K | $42,149.79 | — |
| Mar 2026 | 43K | $26,497.68 | -37.1% |
| Apr 2026 | 1K | $616.23 | -97.7% |
| May 2026 | 95K | $55,614.31 | +8925.0% |
Platform Dependency
Uses ghost platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
95K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 3 similar-size peers in Design have paid tiers
Pricing position
$6.99/mo vs $5/mo category median (598 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Feb 2026 | $7 | $70 |
| Feb 2026 | $15 | $150 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 49/100 | 30% |
| Publishing Consistency | 52/100 | 10% |
| 26K |
| N/A |
| $8/mo |
| substack |
Revenue Model
Active paid subscription tier