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The Fifth Column (A Podcast)'s metrics, benchmarks, and sponsor data in one document
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68K
Top 10% in Media
substack
Media
0.16%· ~110/post
(comments + likes) / subscribers
vs 0.00% category avg
~3x per week
3.3 posts/week avg
vs 1.0/week category avg
$10/mo
Category avg: $27.39/mo
777
newsletters in Media
Top 10% in Media
out of 777 newslettersPublishing Frequency
~3x per week
Last published Mar 12, 2026
Usually publishes Thu, Sat
3.3 posts/week avg
