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Platform Portability
Uses Substack subdomain (whoorl.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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A comprehensive collection of entertaining links every Friday + solid style/beauty recs for those of us in midlife.
Data updated 2 weeks ago
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11K subs
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11K subs
The Magic Hour
12K subs
Avg Comments
4.0
Avg Likes
16.0
Engagement Rate
0.18%· ~20 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Lifestyle
0.18% engagement rate
Score Breakdown
Engagement Score
| Subscriber-only |
vs 796 newsletters in Lifestyle
11K places you in the top 25% of newsletters in this category.
Engagement Rate
0.18%
median: 0.01%
Posts per Week
1.0
median: 1.0
Publishing Consistency
60/100
median: 64/100
Subscribers
11K
median: 1K
Here's what we know about this newsletter's activity:
Publishing Pace
Weekly
Consistent
Category Rank
#217 of 1512
in Lifestyle
Engagement Trend
Declining
based on recent posts
1.1K paid
Weekly Growth
~0%
Paid Subscriber Retention
Insufficient data
11 of 30 days needed
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Category benchmarks and audience-size adjusted rates
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Tracking started recently for Whoorl (11 days ago). A growth trend will appear once we have more data points.
Publishing Frequency
Weekly
Last published Mar 20, 2026
Usually publishes Fri, Tue
1.0 posts/week avg
Lifestyle Pricing
$7.12/mo avg
Below average(-16%)
Monetization Readiness
Already monetizing
100% of similar-size Lifestyle newsletters also have paid tiers
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