Reasonably Happy
Investor Due Diligence Report
substackLifestyle
The Skeptic's Guide to Achievable Contentment.
1K
70 paid
N/A
Pricing
$8/mo
$72/yr annual option
$416
70 paid subs
$416/mo – $416/mo(±0%)
3.5
0.35%
(comments + likes) / subscribers
Previously Bi-weekly
0.7 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Burned Haystack | 49K | N/A | $5/mo | substack |
| Airplane Mode with Liz Plank | 46K | N/A | $5/mo | substack |
| oh mon dieu | 37K | N/A | $8/mo | substack |
| MOON LISTS | 37K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 1K | $594 | — |
| Mar 2026 | 1K | $594 | ~0% |
Platform Dependency
Uses substack platform
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
1K subscribers — below the 2K category median (based on 1013 newsletters)
Has paid tier
Active paid subscription offering
Peer monetization
100% of 426 similar-size peers in Lifestyle have paid tiers
Pricing position
$8/mo vs $6/mo category median (1822 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $8 | $72 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Engagement Rate |
| 28/100 |
| 30% |
| Paid Subscriber Ratio | 75/100 | 25% |
| Shop Rat by Emilia Petrarca |
| 31K |
| N/A |
| $6/mo |
| substack |