Investor Due Diligence Report
Lessons in compassion, taught by the animals.
83K
7.9K paid
+6.8%
+131.9%
net growth
Pricing
$5/mo
$60/yr annual option
$35K
7.9K paid subs
$35K/mo – $35K/mo(±0%)
25.7
130.1
0.19%
(comments + likes) / subscribers
~2x per week
1.8 posts/week
49/100
Variable (~4.4d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Recomendo | 126K | +0.4% | $5/mo | substack |
| The Contender | 50K | N/A | $8/mo | substack |
| Flow State | 43K | N/A | $6/mo | substack |
| The Landing | 41K | N/A | $8/mo | substack |
| MOON LISTS |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 34K | $15,300 | — |
| Mar 2026 | 34K | $15,300 | ~0% |
| Apr 2026 | 73K | $31,207.5 | +104.0% |
Platform Dependency
Uses substack platform
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
83K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 51 similar-size peers in Lifestyle have paid tiers
Pricing position
$5/mo vs $6/mo category median (1727 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $60 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 19/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Growth Consistency | 22/100 | 15% |
| Publishing Consistency | 19/100 | 10% |
| 37K |
| N/A |
| $5/mo |
| substack |
Revenue Model
Active paid subscription tier