The Art of Noticing
Investor Due Diligence Report
substackLifestyle
Ideas, inspiration, and provocations for creativity, work, and staying human. From author Rob Walker.
320K
27.2K paid
+3.4%
-2.4%
net churn
Pricing
$5/mo
$50/yr annual option
$108K
27.2K paid subs
$108K/mo – $108K/mo(±0%)
9.0
85.9
0.03%
(comments + likes) / subscribers
Weekly
1.3 posts/week
57/100
Variable (~5.5d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Everything Happens with Kate Bowler | 163K | +0.4% | $8/mo | substack |
| The Curiosity Chronicle | 159K | N/A | Free | substack |
| Danielle LaPorte | 101K | -0.6% | $5/mo | substack |
| Burned Haystack | 49K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 239K | $80,752.13 | — |
| Mar 2026 | 268.5K | $90,721.43 | +12.3% |
| Apr 2026 | 308K | $104,065.5 | +14.7% |
| May 2026 | 306K | $103,389.75 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
320K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 18 similar-size peers in Lifestyle have paid tiers
Pricing position
$5/mo vs $6/mo category median (1829 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 30/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Growth Consistency | 19/100 | 15% |
| Publishing Consistency | 53/100 | 10% |
| a twenties pov |
| 38K |
| N/A |
| $5/mo |
| substack |
Revenue Model
Active paid subscription tier