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Selected (4 of 3)
Big Think
501K subs
Katie Couric
168K subs
Popular Information
545K subs
Under the Desk News
172K subs
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Competitive Map
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Size:
Big Think
Katie Couric
Popular Information
Under the Desk News
Side-by-Side Comparison
Big Think
substackMedia
Audience Size
Subscribers501K
Free Subscribers-
Paid Subscribers18.8K
Paid Ratio+3.8%
Growth
Weekly Growth+0.8%
Engagement & Quality
Engagement Rate0.04%
Quality Score88/100
Pub. Consistency86/100
Posts/Week3.7
Monetization
Monthly Price$15
Annual Price$144
Est. Revenue/mo$282K/mo
Katie Couric
substackMedia
Audience Size
Subscribers168K
Free Subscribers-
Paid Subscribers14.3K
Paid Ratio+8.5%
Growth
Weekly Growth+1.0%
Engagement & Quality
Engagement Rate0.16%
Quality Score79/100
Pub. Consistency60/100
Posts/Week4.3
Monetization
Monthly Price$7
Annual Price$75
Est. Revenue/mo$100K/mo
Popular Information
substackMedia
Audience Size
Subscribers545K
Free Subscribers-
Paid Subscribers40.9K
Paid Ratio+7.5%
Growth
Weekly Growth+0.1%
Engagement & Quality
Engagement Rate0.16%
Quality Score97/100
Pub. Consistency78/100
Posts/Week4.6
Monetization
Monthly Price$6
Annual Price$50
Est. Revenue/mo$245K/mo
Under the Desk News
substackMedia
Audience Size
Subscribers172K
Free Subscribers-
Paid Subscribers14.6K
Paid Ratio+8.5%
Growth
Weekly Growth-0.3%
Engagement & Quality
Engagement Rate0.09%
Quality Score74/100
Pub. Consistency58/100
Posts/Week4.6
Monetization
Monthly Price$7
Annual Price$70
Est. Revenue/mo$102K/mo
| Metric | | | | |
|---|---|---|---|---|
| Audience Size | ||||
| Subscribers | 501K | 168K | 545K | 172K |
| Free Subscribers | - | - | - | - |
| Paid Subscribers | 18.8K | 14.3K | 40.9K | 14.6K |
| Paid Ratio | +3.8% | +8.5% | +7.5% | +8.5% |
| Growth | ||||
| Weekly Growth | +0.8% | +1.0% | +0.1% | -0.3% |
| Engagement & Quality | ||||
| Engagement Rate | 0.04% | 0.16% | 0.16% | 0.09% |
| Quality Score | 88/100 | 79/100 | 97/100 | 74/100 |
| Pub. Consistency | 86/100 | 60/100 | 78/100 | 58/100 |
| Posts/Week | 3.7 | 4.3 | 4.6 | 4.6 |
| Monetization | ||||
| Monthly Price | $15 | $7 | $6 | $7 |
| Annual Price | $144 | $75 | $50 | $70 |
| Est. Revenue/mo | $282K/mo | $100K/mo | $245K/mo | $102K/mo |
| Info | ||||
| Platform | substack | substack | substack | substack |
| Category | Media | Media | Media | Media |