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Katie Couric — 168K Substack subscribers, $7/mo, +1.0%/wk | Newsletter Insights

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Katie Couric

Name: Katie Couric Newsletter Analytics
Creator: Newsletter Insights

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substack Media Media Kit

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

168K

✓

14.3K paid

Weekly Growth

Stable

Paid Subscriber Retention

+1.8%

net growth

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Category benchmarks and audience-size adjusted rates

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Engagement: 0.2%3.4 posts/wk #11 in category

~3x per week $7/mo

See how Katie Couric compares to 504 other Media newsletters, engagement metrics, pricing analysis & more

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Engagement

~ Estimated

Avg Comments

10.4

Avg Likes

265.7

Engagement Rate

0.16%· ~276 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 168K+ subscribers

Quality Score

79Good

0100

Engagement vs Media

0.16% engagement rate

Score Breakdown

Engagement72/100(30%)

Paid Ratio100/100(25%)

Growth Consistency71/100(15%)

Publish Consistency60/100(10%)

Engagement Score

76Engaged

0100

0.16% engagement rate

~276 per post

Top newsletters in Media

Raw America

277K subs-0.2%/wk

Under the Desk News

172K subs-0.3%/wk

The official Ryan McBeth Substack

125K subs

View all Media newsletters

How Do I Stack Up?

vs 257 newsletters in Media

Subscriber Distribution

This newsletter

22.7K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 1KMedian: 4KTop 25%: 9KTop 10%: 22.7K

168K places you in the top 10% of newsletters in this category.

vs Category Medians

Posts per Week

3.4

Above median

median: 2.1

Publishing Consistency

73/100

At median

median: 73/100

Subscribers

168K

Above median

median: 4K

Paid / Free Subscriber Split

FreePaid

Publishing

~ Estimated

Publishing Frequency

~3x per week

Last published Oct 11, 2026

Usually publishes Sun, Wed, Thu

3.4 posts/week avg

Consistency:73Consistent

Media Pricing

$6/mo median

Above average(+17%)

Monetization Readiness

Already monetizing

91% of similar-size Media newsletters also have paid tiers

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