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Katie Couric's metrics, benchmarks, and sponsor data in one document
132K
Top 10% in Media
substack
Media
+1.2%
vs 0% category avg
~2x per week
2.5 posts/week avg
vs 1.0/week category avg
$7/mo
Category avg: $27.24/mo
782
newsletters in Media
Top 10% in Media
out of 782 newslettersPublishing Frequency
~2x per week
Last published Mar 8, 2026
Usually publishes Wed, Thu
2.5 posts/week avg
