Investor Due Diligence Report
Personal musings of a designer/builder operating at the frontiers of historic preservation, green building, affordable housing and community design.
1K
100 paid
N/A
Pricing
$5/mo
$50/yr annual option
$397.5
100 paid subs
$398/mo – $398/mo(±0%)
5.0
15.0
2.00%
(comments + likes) / subscribers
Weekly
1.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| IFYOUPAUSE’s Substack | 162K | N/A | $5/mo | substack |
| ART DIRECTION | 44K | N/A | $11.99/mo | substack |
| nolandanielwhite | 22K | -2.8% | $5/mo | substack |
| Small Pleasures | 12K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 1K | $397.5 | — |
Revenue tracking starts with your first month of data. More data points will appear as snapshots accumulate.
Platform Dependency
Uses substack platform
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Revenue Model
Active paid subscription tier
Subscriber threshold
1K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 346 similar-size peers in Design have paid tiers
Pricing position
$5/mo vs $10.71/mo category average (592 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Engagement Rate |
| 50/100 |
| 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| therealmurphy |
| 6K |
| N/A |
| $5/mo |
| substack |